How many brands can you count in the following sentence:
“I needed some aspirin, a band-aid, ace bandage — and probably a jacuzzi!– after my zipper got caught in an escalator while my realtor friend and I carried a bubble-wrapped ping-pong table from a dumpster to our jeep and slipped on our California stir fry with broccolini take-out.”
If you counted thirteen then you are correct!
I call these “Colloquialized,” “Synonymous,” or “Genericized” Brands — they are brands whose names are used in day to day conversations as synonymous with their product categories (e.g. more people refer to a “frisbee” than a “flying disc.”).
I made a list of the top 100 colloquial brands using one simple criterion: would I use the brand name instead of the product category if I was referring to the product/activity in a sentence (e.g. “I need a band-aid” versus “I need an adhesive bandage.”).