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Tuesday, December 25th, 2012

How I Created My Own Circle Of Competence

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The Circle of Competence was one of the most important exercises I did before founding our current company Ongig.

The circle of competencies includes all of the things you are good at.

I started a new business after sitting with my "circle of competence" on my wall for a few months

The Circle of Competence is simple: you write down the things that you are competent about and draw a circle around it. And then, as Buffett explains, remember that the more you go outside your circle of competence,

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Wednesday, December 19th, 2012

A Non-Techie’s Guide to Starting Her Web Site!

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[This is a guest blog post by Angela Privin, a "super-healer," digestive coach and my friend]

When I was diagnosed with severe digestive issues (Irritable Bowel Syndrome) the doctors told me it was incurable. It was one of the worst days of my life.

Angela, a non-techie, walks through the steps she took to start her Web site (DIYHealthBlog).

Angela's apprentice in building a new Web site is puppy Mishka

But, finding a cure for my “incurable” condition after 6 years of dedicated searching, learning and trial and error was one of the best things I’ve done.

The experience of getting sick and healing myself was not fun, but it awoke

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Sunday, December 16th, 2012

“Alienate the Non-Prospect” to Truly Dominate Your Market

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Is attracting people to your product always a good idea?

No!

No, attracting potential customers isn’t always a good idea because there is a cost to attracting certain prospects.

The Apple ad with mac guy versus the pc guy | alienating the non-prospect

Apple is ok alienating 80%+ of computer prospects (represented by PC/Windows guy on the left) in order to attract hipper prospects like the Mac Guy (on right).

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Sunday, December 9th, 2012

My Recent Speech On “Personal Branding” For AMA @ ING Cafe

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I gave a speech on Personal Branding to the American Marketing Association (San Francisco) (thanks, Brian Kerr!) on Nov. 20th at the ING Direct Cafe.

Some of you asked for the slides of the show.

Here’s the Powerpoint slide show via Slideshare and then below that are some notes from the speech:

Rob kelly powerpoint slides personal branding speech ama ing cafe from Rob Kelly

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