Back when I was a journalist, I used to be a horrible headline writer — my editors would replace whatever headline I wrote just about every time. I would get pi$$ed, but they were right.
I’ve since embraced the notion that if a headline is no good, the reader won’t continue on to your actual story or ad.
I’ve studied headlines over the last 5 years and gotten a bit better. Whenever I see a good headline idea, I try to jot it down, especially if it strikes an emotional chord.
Below are a list of my favorite headline templates/examples by categories. The categories are proven winners …