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How To Use The Google Wonder Wheel To Create More Efficient Content

Have you heard of the Google Wonder Wheel?

It’s been available for 8 months, but few know what it is…and I hadn’t heard of it until recently.

I use Google Wonder Wheel (it appears within the “Show options” after you search something on Google) as a word reference tool when I’m writing a new article –  to get an idea of things to include.

Google Wonder Wheel = More Efficient Content Creation

For example, I wrote an article two articles on the SWOT strategic planning tool (SWOT Analysis and SWOT Analysis Examples) the strategic planning tool. And when I searched “SWOT” on Google Wonder Wheel, I got back the following topics:

  1. Strategic Planning
  2. SWOT Definition
  3. SWOT Marketing
  4. Personal SWOT
  5. GAP Analysis
  6. Porter’s Five Forces
  7. SWOT Examples
  8. SWOT Template

I ended up using the majority of these related topics as keywords within my articles.

Why? As I wrote about in Got Googlejuice, it’s important to be specific in your content in order to attract visitors from Google who are searching different variations of your topic (another way to find out exactly how many people are searching a specific term on Google is to use the Google AdWords Keyword Tool)

So, if I can cover such topics as “SWOT Definition” and “SWOT Examples” in my SWOT Analysis article, then I will attract additional traffic from people searching those terms on Google.

The Google Wonder Wheel allows for what I call more “efficient content.”

An additional use of this word reference tool is to suggest to you ideas for additional articles for you to post.

For example, I ended up writing separate articles about Gap Analysis and Porter’s Five Forces.

There’s a super-useful video of how this all works here: How To Use Google’s Wonder Wheel.

20 Comments

  • arlenehauben

    Rob,
    You are always onto something new and exciting. Will check out the Wonder Wheel.

  • Anonymous

    Rob,
    You are always onto something new and exciting. Will check out the Wonder Wheel.

  • robkelly

    Hi Arlene. I hear you're just back from SEO Camp! Let's get you on here as a guest blogger!

  • http://www.robdkelly.com Rob Kelly

    Hi Arlene. I hear you’re just back from SEO Camp! Let’s get you on here as a guest blogger!

  • http://www.robdkelly.com Rob Kelly

    Hi Arlene. I hear you’re just back from SEO Camp! Let’s get you on here as a guest blogger!

  • arlenehauben

    Rob,
    You are always onto something new and exciting. Will check out the Wonder Wheel.

  • robkelly

    Hi Arlene. I hear you're just back from SEO Camp! Let's get you on here as a guest blogger!

  • http://www.jacknguyen.com/google-wonder-wheel-finding-real-time-search-related-keyword-phrases/ Google Wonder Wheel – Finding Real Time Search Related Keyword Phrases — Jack Nguyen – Online Marketing Blog

    [...] How To Use The Google Wonder Wheel To Create More Efficient Content [...]

  • http://www.marketingsteele.com/google-wonder-wheel/ Exploit Google’s Wonder Wheel for More Quality Free Niche Traffic : Niche Marketing with Marketing Steele

    [...] How To Use The Google Wonder Wheel To Create More Efficient Content [...]

  • http://www.atlastravelweb.com Peter

    Thats an awesome idea. I will write some travel articles for my site and organize them according to the Wonderwheel; and let you know how it works. Peter

  • Clark Danielson

    Dear Rob, / July 2, 2011

    I’m desperate at this point.   I’ve checked out every video instruction on

    Google Wonder Wheel, and everyone says to click the “SHOW OPTIONS”

    tab after you’ve typed in your keyword.    I’ve done this numerous times, and

    my screen DOES NOT INCLUDE “SHOW OPTIONS” tab.   i took it to my

    local computer repair store (BEST BUY), and they didn’t have this tab

    either.    I can’t find access to Wonder Wheel anywhere online, so my

    only option is to purchase it.   I NEED IT ASAP for a project I’m working

    on.    Please send me a link to buy this product, please.   Thanks.

    Clark Danielson
    clarkdanielson69@gmail.com

    @gmail:disqus 

  • http://pulse.yahoo.com/_RGXVXORBRGJAVMXNWAP6SNCJWI Bradman Jack

    Google’s Wonder Wheel has got to be the best resource that’s accessible on the Internet for keyword discovery. If you’re analytic for suggestions for keywords, or are addition out the best adjustment to layout the anatomy for a website, you cannot go wrong by utilizing the keywords that Google suggests for your use.

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  • http://www.robdkelly.com Rob Kelly

    Hey Clark,

    It appears that Google may have recently taken their Google Wonder Wheel down during their site redesign.

    Here’s a story on it: http://searchengineland.com/official-the-google-wonder-wheel-is-gone-84105

  • RPBWheels

    This site has a lot good information on it, I check on it whenever I’m online. I wish other sites spent as much time as this one does making information clearer to readers like myself. I recommend this site to all of my facebook friends. This site will make some massive passive profit I’m sure.
    RPB Wheels

  • Stephanie Young

    I really love this blog, I don’t know how I ended up finding it, but as someone who is trying to go in a different direction later in life. This blog has given me some clarity and is very positive.

  • Clark Danielson

    AUGUST 27, 2011

    MY NAME IS CLARK DANIELSON, AND I HAVE BEEN SEARCHING FOR GOOGLE’S “WONDER WHEEL” FOR MONTHS.

    I’VE BEEN TOLD HOW TO “UNBLOCK IT”, BUT THESE STEPS HAVE NOT WORKED. I’VE NEVER USED A TOOL I’VE

    LIKED AS MUCH AS “WONDER WHEEL”. IF YOU HAVE ANY INFORMATION FOR ME TO ACCESS THIS TOOL, PLEASE

    GET BACK IN TOUCH. THANK YOU SO MUCH!!!!! SINCERELY,
    CLARK DANIELSON

    camimage55@gmail.com

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