Back when I was a journalist, I used to be a horrible headline writer — my editors would replace whatever headline I wrote just about every time. I would get pi$$ed, but they were right.
I’ve since embraced the notion that if a headline is no good, the reader won’t continue on to your actual story or ad.
I’ve studied headlines over the last 5 years and gotten a bit better. Whenever I see a good headline idea, I try to jot it down, especially if it strikes an emotional chord.
Below are a list of my favorite headline templates/examples by categories. The categories are proven winners …
The Circle of Competence was one of the most important exercises I did before founding our current company Ongig.
The Circle of Competence is simple: you write down the things that you are competent about and draw a circle around it. And then, as Buffett explains, remember that the more you go outside your circle of competence, …
[This is a guest blog post by Angela Privin, a "super-healer," digestive coach and my friend]
When I was diagnosed with severe digestive issues (Irritable Bowel Syndrome) the doctors told me it was incurable. It was one of the worst days of my life.
But, finding a cure for my “incurable” condition after 6 years of dedicated searching, learning and trial and error was one of the best things I’ve done.
The experience of getting sick and healing myself was not fun, but it awoke …
If you need to write a business plan I recommend you start with an outline. I found a dozen free templates and have included them below with links to dig deeper. Good luck!
The business plan outline I wrote for Ongig (below) was geared towards raising an angel round of funding.The 3 biggest sections were Business Model, Sales & Distribution and Financials.
Are you leading a business, new or old?
I’ve done both: I’ve started businesses from scratch and I’ve also taken over leading a business that was already a few years into the game.
Either way, the difference between success and failure is what you and your team are working on…and when!
Caution: If you entrepreneurs out there don’t grasp this, your business is very likely to fail (especially my friend who’s spending a couple of hours a week figuring out Quickbooks instead of focusing on making money!).
My marketing-guru friend and previous business partner Eben Pagan inspired the money-making pyramid (he called it the “productivity pyramid” in his awesome GetAltitude “Top Gun For Entrepreneurs” program — it’s a neat visual using a pyramid to illustrate what’s most important to work on in a business.
I’ve riffed a bit so blame me (not Eben) if you don’t like my “Money-Making Pyramid” version.…
In fact, 5 times as many people read headlines as read the body copy of an ad, according to David Oglivy in his Oglivy On Advertising (A Top 20 Best Business Book Of All Time).
Maybe you’re not directly in marketing/advertising, so should you care?
If you do any of the following you will benefit from improving your headline writing skills:
I’m by no means a copywriting expert, but I hang out with some and I’ve studied some of the greats (David Oglivy, Al Ries, Jack Trout, John Caples).
So I am going to share 10 awesome headline-writing tips I’ve learned along the way. …
[Warning: This post is geared for high-integrity people; if you're dishonest, please don't bother reading on or raising money from anyone.]
I’ve raised money twice: $1 million for ExpressDoctors (a flop) and $350,000 for Mojam (which got sold and is still around!).
I’m by no means a pro — you’ll find many others with more experience — but I don’t see too many of them writing about their experience.
I enjoy sharing my learnings with others in hopes of creating more awesome businesses, non-profits or other organizations in our Universe!
I’m leaving out the “Fundraising 101″ type tips such as: Define the uses of the money you need; investing takes longer than you think; have a good business plan, have a name-brand/or trustworthy bank and law firm to process paperwork, etc. — you can find those tips anywhere.
My tips are, hopefully, a bit outside the box.
The reason you need to create a pipeline is …
I’ve begun to notice a pattern of what makes for the best CEO. There are five general CEO skills I believe are most important to being an excellent CEO:
A good CEO must be able to provide a clear vision of what it is the organization is doing.
What makes a good vision statement? As I wrote in 3 Tips On How To Write A Good Vision Statement, it needs to be concise, specific and answer this question for the team:
“Are we working on the right thing?”
Examples of good vision statements include:
“Making the best possible ice cream, in the nicest possible way” (Ben & Jerry’s)
“To provide access to the world’s information in one click.” (Google)
“To provide freedom and independence to people with limited mobility.” (The Scooter Store)
Check out this List Of 50 Awesome Vision Statements I compiled.
A good CEO masters the business model of an organization.
The above image is of a “Canvas” used to master a business model (in this case, Gillette’s) from the book Business Model Generation.
The Canvas pushes you to answer 9 questions that are imperative to mastering how a business should work.
The 9 questions to answer are represented above by a two letter acronym…such as KP for “Who are your Key Partnerships?”).
If found it most effective to answer the 9 questions in this order: