In fact, 5 times as many people read headlines as read the body copy of an ad, according to David Oglivy in his Oglivy On Advertising (A Top 20 Best Business Book Of All Time).
Maybe you’re not directly in marketing/advertising, so should you care?
If you do any of the following you will benefit from improving your headline writing skills:
I’m by no means a copywriting expert, but I hang out with some and I’ve studied some of the greats (David Oglivy, Al Ries, Jack Trout, John Caples).
So I am going to share 10 awesome headline-writing tips I’ve learned along the way. …
My brother-in-law Rich recently asked me for my favorite business book. I had a tough time answering because a slew of book titles raced through my mind.
Well, make room on your bookshelf because I dove in and came up with 20 top business books below:
The Best Business Books Of All Time
If I had to pick just one business book for folks to read, it would be this illustrated tome by Charlie Munger — Warren Buffett’s long-time right-hand man — with its folksy and entertaining tales of business and life (see Charlie Munger Quotes for a taste).
There’s plenty of Buffett tips in here too so you get two-for-one! …