I decided to share the advice I’m giving Anita with you…in case you or friends need it (and Anita was cool with this — she’s reading it here just like you!).
Now, Anita is her real first name, but since Anita hasn’t named her Web site yet (and she may name it after herself), let’s make up a last name for Anita and call her Anita “Smith.”
A Few Basic Questions To Anita First
Anita outlined most of her needs in the three questions/requirements she sent me towards the bottom of this article; but I had a few more answers I needed first — so we started off with me asking her a few questions:
Rob: Do you want a Web site to just work out of the box or do you have some resources for customization?
Anita: I’m not very technical but I can get tap into a person who is familiar with Web sites.
Rob: What’s your budget?
Anita: I have a few thousand bucks (U.S.) I could put into creating a Web site.
Rob: What’s your tming?
Answer: I’d like to have the site up and running within 3 to 6 months.
Rob: What is the purpose of the site in just a few words
Anita: Legitimacy. I need a place to send people to that looks professional.
Now here are Anita’s three questions/requirements:
And she said:
“I probably want to be able to post some free instructional materials as well or again just link folks to a source for those free materials…I might want to post some examples of my work or the work of my trainees.”
Based on those simple needs, I made the following recommendations (in this order):
I suggest that the first thing you do is pick a domain name.
My preferred service for this is GoDaddy because it’s easy, relatively affordable and they have the best customer support of any domain registry/hosting company I know — you can call them on the phone 24/7).
Anita has some name recognition in her industry (so potential clients/partners will be searching “Anita Smith” on Google — I suggested she first focus on seeing if her exact name is available as a .com, .net or .org — I did a quick check of this using Go Daddy’s Bulk Name Registration (go to GoDaddy.com and click Domains and then Bulk Name Registration).
Then you get a search box like this where you can enter multiple names at once:
I suggested she try adding her middle initial and also try adding her full name followed by a keyword associated with her business (I mentioned this approach in 7 Tips To Get Your Site On The Front Page Of Google When People Search Your (Common) Name)).
With Anita’s name, the middle initial felt best for her so we decided on using that, though it was nice to know that other names were available such as:
If you want a useful tool to help you brainstorm names, I suggest you read Six Easy Tools To Help You Name Stuff On The Web (it includes domain suggestion tools) and start with the Google Keyword Tool.
Google’s Keyword Tool provides an estimate of the number of monthly searches of different names/phrases — basically, Google is telling you what the demand is for the topic you want to supply to – Supply and Demand is a pretty good place to start with any business, ay?
As example, if you were in the business of non-profit consulting, and you searched that exact term, Google Keyword Tool shows this:
So, Google is estimating that 720 people each month search the exact keyword “non profit consulting” and 260 people search “non profit consultants.” The closer your domain name is to those search terms, the more likely it is that Google will send such a searcher to your new Web site.
You’ll also need someone to host your Web site somewhere.
I told Anita that GoDaddy is a simple solution for someone with a little budget and her other needs (like having her own custom email addresses (which she asks about below) — and since she’s already buying her domain name through GoDaddy, she can just add the hosting to her shopping cart.
GoDaddy charges are in the range of as low as $2.99 per month (if you pay for 36 months and don’t need much storage) on up to $14.99 per month if you need more storage and a lot more database stuff and only want to pay a month at a time.
You get free email accounts with any of GoDaddy’s hosting options that I’ve looked at.
For ease of use, I suggest one of the following four.
All four of them are free, and super-useful, though there may be charges if you use extra storage/features.
Based on the fact that Anita is low-tech and has some budget to spend to build a new Web site, I recommended WordPress; that way she can tap into the numerous WordPress designers out there and save herself some time.
If Anita had asked me for a free and easy solution to create a new Web site, I would have steered her to the other three.
Anita can check out my Check out 7 Easy Steps On How To Set Up A Blog Using WordPress to go through the why’s and what’s of using WordPress.
I’m also a big fan of installing Google Analytics on your Web site — it’s free and will tell you a wealth of information about people visiting your site. Check out 3 Easy Steps To Using Google Analytics.
If Anita picks GoDaddy and WordPress she can also benefit from accessing WordPress through GoDaddy’s interface (as opposed to having a separate log-in for GoDaddy and WordPress).
Regarding Anita’s question about discarding her rather ancient AOL email address, I told her that she will get some free email addresses (e.g. Anita@AnitaMSmith.com or info@AnitaMSmith.com) to use through your new hosting account with GoDaddy.
Additionally, she can forward the email she receives at your old AOL email to your new AnitaMSmith email through options on AOL’s email (I don’t use AOL but it should be called something like “Pop/Forwarding” or just “Forward Your Mail.”).
I told Anita that once she’s got her new Web site up and running, she’ll want to focus on two main things to get traffic:
A good place to see the basics on that would be the GoogleJuice Tips section of 9 Simple Tips For Showing Up In Search Results.
Best of luck, Anita!
I first heard of Posterous when I saw that Steve Rubel, an influential writer & publicist about trends in the digital space (and my former colleague at CMP Media), had moved from WordPress to Posterous to publish his content.
I’ve tested Posterous — which allows you to email content to the Web — myself and see its potential: indeed, it may be the fastest way to publish pictures, audio and video to the open Web (as opposed to through a more closed environment such as Facebook).
Note: Mashable does a good review of Posterous versus Tumblr (a somewhat similar tool) here: Posterous Versus Tumblr).
I decided to ask Posterous CEO Sachin Agarwal some questions about his business. Enjoy.
Q: Hey Sachin. Congrats on Posterous’s fast growth. How do you describe the market that Posterous is in?
Posterous can be used for many different kinds of sites. It can be used as a micro blog or blog.
But it can also be used as a groups product, an email list, a photo stream, a video channel, and much more. Posterous doesn’t limit what you can post or how you can use it.
So the market is pretty large. You might be new to technology, but you can use Posterous via email.
Or you might be a pro blogger. It doesn’t matter. Posterous can be used by anyone
Q: What’s the difference between Posterous and blogging?
We don’t like the word “blogging.” Historically, people have set up blogs…and then done nothing there.
It’s about photos to share with friends and family or business. We don’t want to be known as middle blogging or micro-blogging.
Posterous has no limitations. What can you not do on Posterous that you can do on WordPress?
It’s more of a LifeStream (Steve Rubel is the first person who used this as it has to do with Posterous) — I’m out and about and this is what’s happening to me, live.
Twitter doesn’t allow this because it’s confined to 140 characters. And almost none of my real friends are on Twitter.
Facebook doesn’t provide it because it’s completely closed (I can’t export my data (and the only people who can see it are Facebook users (and that’s not most of my family). And much of my family is not on Facebook
Q: Who do you consider your competitors (besides Tumblr)?
WordPress, Blogger, Google Groups, Flickr, YouTube. But we can do all of what those can do right within Posterous.
Q: I noticed Michael Arrington’s Posterous and it was just a flow of photos with a headline (describing the photos). Do you see emailing photos and videos as a popular application of Posterous?
Defintely. One of the big reasons we created Posterous:
1) We wanted rich media support (video and email out of the box) and
2) Wanted to make sure you can post via mobile.
It’s the simplest way to use Posterous. It acts as the on-boarding for Posterous. Our goal is not to be a micro-blog.
Q: Who are you proudest of that’s moved to Posterous from some other platform?
Q: How are you measuring success:
Number of accounts, number of posts, number of page views.
Q: What metric can you share with me?
We’re at eight million unique visitors and eighteen million page views per month.
Q: How Large can Posterous get in terms of unique visitors compared to Facebook or Twitter?
Q: How are you doing financially?
Right now we don’t have any revenue. Raised an angel round in 2008…and using it to expand.
Q: What do you think the most likely business models for Posterous will be?
Q: How are businesses using Posterous?
Q: What’s your biggest opportunity or challenge these days?
Hiring — hard to find good people. It’s such a big risk to bring the wrong new person into the company.
Q: You were with Apple for more than five years — How accessible was Steve Jobs during that time and what were the most important lessons you learned from him or Apple?
I met Steve Jobs a couple of time while I was at Apple, but I didn’t work with him directly. However, it was very clear to me the impact that he had on the product that I was working on.
Our managers and VPs would let us know how their meetings with Steve went and what feedback he had. It was clear that even for Final Cut Pro, he had an impact.