Is attracting people to your product always a good idea?
No, attracting potential customers isn’t always a good idea because there is a cost to attracting certain prospects.
I gave a speech on Personal Branding to the American Marketing Association (San Francisco) (thanks, Brian Kerr!) on Nov. 20th at the ING Direct Cafe.
Some of you asked for the slides of the show.
Here’s the Powerpoint slide show via Slideshare and then below that are some notes from the speech: