Back when I was a journalist, I used to be a horrible headline writer — my editors would replace whatever headline I wrote just about every time. I would get pi$$ed, but they were right.
I’ve since embraced the notion that if a headline is no good, the reader won’t continue on to your actual story or ad.
I’ve studied headlines over the last 5 years and gotten a bit better. Whenever I see a good headline idea, I try to jot it down, especially if it strikes an emotional chord.
Below are a list of my favorite headline templates/examples by categories. The categories are proven winners …
In fact, 5 times as many people read headlines as read the body copy of an ad, according to David Oglivy in his Oglivy On Advertising (A Top 20 Best Business Book Of All Time).
Maybe you’re not directly in marketing/advertising, so should you care?
If you do any of the following you will benefit from improving your headline writing skills:
I’m by no means a copywriting expert, but I hang out with some and I’ve studied some of the greats (David Oglivy, Al Ries, Jack Trout, John Caples).
So I am going to share 10 awesome headline-writing tips I’ve learned along the way. …