I can’t help but feel cheesy writing the above headline — it feels like something a shuckster — trying to sell you something — would write.
But I’m not selling you anything…other than some free advice!
I know a lot of you want to increase your income over time (I do) and I recently had an “uh-huh” moment about my own personal income path.
The below graph is my income plotted over the last 20 years (you’ll notice that I don’t volunteer my actual income in the graph — that’s because it’s none of your business!).
The first tip I have is that you need to plot out your past income onto a spreadsheet and chart it out (like the graph above). …
I’m here at the South By Southwest (SxSW) conference listing to blogger Darren Rowse give a talk on blogging.
If you are interested in blogging, you should listen to what Rowse says; his three blogs are among the highest ranking Web sites, according to Alexa:
Here are some tips he shared on turning your blog into a six-figure a year business (all specifics and examples are related to his Digital Photography School) :
1) Start With Content
How frequent should you post : He believes you should post at least one to two blog articles a day (to build up your content library for the search engines to index).
In addition to posting content himself, he hires other writers who he pays about$60 (U.S.) per post.
His other bloggers can come up with their own topics though Darren also gives them ideas on topics.
Ask yourself: Where are my readers gathering already (and then go and find them).
Chances are your audience is hanging out already in places like Twitter, Facebook and forums.
He recommends using forums in addition to blogs. While Darren and I chatted later in the day he told me that forums appeal to a different community than his blog does.
However, he pointed out that Google and the search engines don’t crawl his forums content as much as they do his blog content.
He also recommends engaging the audience in polls — For example, a member of his photo site asked for advice on how to photograph their dying grandma and they generated 100+ responses.
4) Capture Contacts — Find a way to stick visitors to your site
Of the 410, 000 subscribers, over 300,000 are email (versus 100,000 for RSS feeds)
Traffic is three times the volume of normal days when he sends an email update out. Advertising revenue goes up too.
5) How to Monetize Blogs
In years 1 and 2, he used ad networks and affiliate markets.
In years 3 and 4, he hired 50 writers initially (from his audience) (now it’s 12 writers writing 50 posts per week).
He says he generated $13,000 in Amazon affiliate revenues last month.
How he monetizes his blogs now:
Are you linked in?
If you’re in business, you likely should be!
LinkedIn is a business networking tool that allows you to keep track of your previous and current contacts as well as get linked to new ones.
Why should you care? Because each of your contacts is worth an average of $948 in annual revenue, according to a 2009 article by Business Week Magazine/Harvard Business Review. (note: there used to be a link for this article but unfortunately it doesn’t seem to have been archived — at least I can no longer find it). .
I’ve been using LinkedIn since it was founded by Reid Hoffman in December of 2002.
You can see my profile here: LinkedIn (note: You’ll only be able to see my public profile there unless you are already a LinkedIn member).
LinkedIn is similar to social networking sites such as Facebook and MySpace, only it’s focused purely on business.
There are numerous other professional networking sites out there — with names such as Plaxo, Xing, ZoomInfo, Ecademy, Spoke, OpenBC — but I believe LinkedIn has them all beat.
Here are some of the reasons I recommend this online networking tool:
I have a short-cut for you to beef up your number of LinkedIn connections..the following tool helped accelerate the growth of my linked in network.
Use their Import Webmail Contacts feature (It’s an option in the Add Connections section and might also be offered when you first sign up). LinkedIn then will go check out all of the email addresses from your email account and offer you the option to invite any or all of them to link in.
I personally chose to invite only the people who were already LinkedIn members (LinkedIn indicates that) and you can send one email to all of them with a personalized message (which I recommend).
Here’s a great 8-Step Action Plan on Setting Up & Maintaining LinkedIn written by a networking pro for a Webinar he presented to Chubb.
And if you want to expand your network even further, check out The Connector Exercise.
Good luck with your networkin’.