Below is a list of examples of effective Mission Statements and Vision Statements that I believe are clear.
As a reminder, an effective mission statement (or vision statement) should be:
See How To Write A Vision/Mission Statement, an article I wrote, for more on how to write one.
The largest high-quality content producer for digital media – locally, regionally, nationally,
and globally (as of 2011).
“To be the world’s most customer-centric company.”
“A computer in the hands of everyday people.” (this was from their early days)