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The 50 Best Product Taglines By Industry

After naming a product, the tagline may be the most important marketing lever you can pull.

Afterall, the name of the product opens up the conversation with your customer…but the tagline can immediately tell them what it is that you do — and what makes you unique.

You’ve probably seen how much I love lists.

So I’ve compiled a list of 50+ of my favorite taglines. Enjoy!

Automobile

  • Avis — “We’re #2, so we try harder”
  • BMW — “The ultimate driving machine”
  • Volkswagon — “Think small”
  • Zipcar — “Wheels when you want them”

Beverages

  • Miller Lite — “Tastes great, less filling”
  • Paul Masson — “We will sell no wine before it’s time”

Consumer Packaged Goods

  • Alka-Seltzer — “Pop-pop, fizz-fizz, oh what a relief it is”
  • Bounty — “The quicker picker-upper”
  • Charmin — “Please don’t squeeze the Charmin”
  • Folgers — “The best par of waking up”
  • Grey Poupon — “Pardon me, do you have any Grey Poupon.”
  • M&M’s — “Melts in your mouth, not in your hands.”
  • Maxwell House — “Good to the last drop”
  • RAID — “RAID kills bugs dead”
  • Rice Crispies — “Snap, crackle, pop”
  • Wheaties — “The breakfast of champions”

Consumer Electronics

  • Amazon’s Kindle — “Think of a book and start reading it in 60 seconds”
  • Apple’s iPad — “A magical and revolutionary product at an unbelievable price”
  • Apple’s iPod — “It’s one thousand songs in your pocket”
  • Apple’s MacBook Air — “It’s the world’s thinnest notebook”
  • Maytag — “Our repairmen are the loneliest guys in town”
  • Remington — “I liked it so much, I bought the company”
  • Verizon — “Can you hear me now”

Entertainment

  • Barnum & Bailey — “The greatest show on Earth”
  • Cranium — “Everyone Shines” (i.e. Everyone Wins)
  • Disney Hall — “A living room for the city.” (Frank Gehry said that)
  • Disney Land — “The happiest place on Earth”

Fast Food

  • Buffalo Wild Wings — “Wings. Beer. Sports”
  • Burger King — “Have it your way.”
  • Kentucky Fried Chicken — “Finger lickin’ good”
  • Taco Bell — “Yo quiero Taco Bell”

Financial Services

  • American Express — “Don’t leave home without it.”
  • Charles Schwab — “Helping investors help themselves”
  • EF Hutton — “When EF Hutton talks, people listen”
  • MasterCard — “There’s some things money can’t buy. For everything else there’s MasterCard.”
  • Smith Barney — “We make money the old fashioned way: we earn it”

Internet

  • Evernote — “Remember everything”
  • Tumblr — “The easiest way to blog”

Meat

  • National Pork Board — “Pork: the other white meat”
  • Perdue Chicken — “It takes a tough man to make a tender chicken”

News

  • New York Times — “All the news that’s fit to print”
  • WINS Radio Station — “You give us 22 minutes, we’ll give you the world”

Other Categories

  • DeBeers — “A diamond is forever”
  • Energizer Bunny — “It keeps going, and going, and going”
  • Evernote — “Remember everything”
  • FedEx — “Absolutely, positively, over night”
  • Las Vegas — “What happens here, stays here.”
  • LifeCall — “I’ve fallen and I can’t get up”
  • Marines — “The few, the proud, the Marines”
  • Memorex — “Is it live or is it Memorex?”
  • Motel 6 — “We’ll leave the light on for you”
  • Nike — “Just do it”
  • US Navy ‘ — “It’s not a job, it’s an adventure”

There are some other great taglines at Tagline Guru

3 Comments

  • http://www.facebook.com/profile.php?id=422553 Anonymous

    I wrote a tagline in 1975 for Penthouse Magazine: More Than Just A Pretty Face.

    They used it for 20 years, and I never wrote as good a line for any other company, including ones I started.

  • http://www.robdkelly.com/about/ Rob Kelly

    “More than just a pretty face” is a fantastic tagline for Penthouse — thx for the addition!

  • http://www.robdkelly.com/ Rob Kelly

    Another good tagline I just saw is for Google Drive (Google’s file storage application):

    Google Drive: “Keep everything. Share anything.”