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Monday, July 23rd, 2012

A Long List Of Words In Our Brains That Brands Own


The average American knows about 12,000 words (though Shakespeare was said to have had known 66,000) — the best brands are ones that own the most market share of a couple of those words.

CNN owns “news” in my brain. When I think of “reggae,” it’s Bob Marley — he owns it. There’s an awesome analysis of this in Positioning: The Battle For Your Mind (they discuss the concept of ladders (product categories) in your brain with room for just a handful of rungs (brands) — it’s the primary reason I voted it one of the Top 20 Best Business Books Of All Time!).

Who cares? Well, if your business wants market share of something, you have to decide which words you are going to try to “own” in my brain. 

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Friday, April 1st, 2011

Are Cubbie Fans The Reason The Cubs Have Sucked For 100+ Years?


The Chicago Cubs have not won a championship since 1908 – that’s the longest drought in North American sports…not just baseball…any major sport.

So, why have the Cubs sucked for so long?

This article is an excerpt from a terrific new book called Scorecasting that dug into a theory of the Cubs Curse.

The theory is that the Cubs don’t have as much incentive to win…and it’s due in large part to their fans.

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Wednesday, May 13th, 2009

The 9 Enneagram Personality Types


The Enneagram Personality Types is an effective tool to understand the tendencies of yourself and others; including how you can work and play better together.

If you don’t know your Enneagram type, go here to check out the Free Enneagram Personality Type Tests

The Nine Enneagram Personality Types


Enneagram 1 = “The Perfectionist” or “The Reformer”

Enneagram 2 = “The Helper” or “The Giver”

Enneagram 3 =  “The Performer” or “The Motivator”

Enneagram 4 = “The Romantic”

Enneagram 5 = “The Thinker” or “The Observer”

Enneagram 6 = “The Skeptic” or “The Devil’s Advocate”

Enneagram 7 = “The Enthusiast” or “The Epicure”

Enneagram 8 = “The Leader” or “The Boss”

Enneagram 9 = “The Peacemaker” or “The Mediator”

If you enjoy Personality Types, you can also check out the Myers-Briggs Personality Types at these two links:

Free Myers-Briggs Jung Personality Test and

The 16 Myers-Briggs Personality Types

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Wednesday, May 13th, 2009

Enneagram Personality Tests (Free)


The Enneagram is both a figure (see the nine-pointed figure  in the circle below) and a typology (a model of 9 personality types).


You can find out what Enneagram Personality Type you are by taking one of the free tests out there.

Here are two free Enneagram Personality Tests I’ve personally taken (each took about 10 to 15 minutes):

I took both so I could confirm my type.

When you’re done with the test, you should print out or copy the results and then go to the Nine Enneagram Personality Types to learn more, including famous people (including business-people) who share your type!

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Tuesday, May 5th, 2009

The 16 Carl Jung Personality Types


There are 16 personality types, inspired by the works of Carl Jung (with subsequent products based on those types trademarked by Myers-Briggs).

Below is a list of the 16 Jung Personality Types.

Click on any one of them to learn more details such as good careers and famous people for each type.

If you haven’t already taken the quick test, take it here: Personality Type Test — It’s free!

There’s also a fun Simpsons TV Show Personality Test.

If you enjoy personality types, you might also enjoy the The Nine Enneagram Personality Types

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Tuesday, May 5th, 2009

Free Carl Jung Personality Test


There’s a free 72-question online personality test (don’t worry, it’s all yes/no questions) that you can take to help determine which of the 16 Carl Jung personality types you are.

Some people call it the Jung Typology Test.

Here are some tips for you BEFORE you take this really valuable test:

  • Answer the questions honestly (if you try to game the system you it will mistype you)
  • Answer the questions quickly — Don’t spend more than 10 seconds on each question (you’ll finish in about 10 minutes or less)
  • Go with your gut — Click Yes or No based on what your gut tells you
  • When you’re finished, copy and paste your type AND the numbers associated with your type (those numbers will be helpful for you to dig more into your type later if you’d like to (without having to take the test again!).
  • No Wrong Types — Remember, there are no wrong types.

Ok, enough pep-talk. Click here to get your Free Personality Test

One more thing: Afer you’ve taken the test, don’t forget to check out The 16 Personality Types so you can find out more about your particular type (including careers that make sense for you and famous people who are your personality type!).

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