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The Best Examples of Alliteration in Business, Brands & Other Stuff

I was intrigued when I noticed that at least 10 of the The Top 100 Synonymous Genericized Brands I posted included alliteration: brands like PowerPoint, RotoRooter, Google and Armor All.

What is alliteration?


The Most Alliterative Man On Earth? (Jesse Jackson is alliterative in speeches, has alliteration in his name and likes to attend Million Man Marches)

The definition of alliteration is repeating the same sound in two or more words in close succession, such as:

She sells sea shells by the sea shore.”

Alliteration is widely accepted in the research/scientific community as a tool to enhance memory.^

While alliteration in such toungue-twisters (there are also many in poems and songs) is fun — I’ve been thinking about alliteration in business and brands lately.

So, I’ve compiled a list of examples of alliteration used for commercial purposes (e.g. company names, products, real-life and fictional personalities and even fruit, sayings and other stuff).


  • American Apparel
  • Bed, Bath & Beyond
  • Best Buy
  • Blue Bottle Coffee
  • Borders Books
  • Caribou Coffee
  • Chuckee Cheese
  • Circuit City
  • Dunkin Donuts
  • Foster’s Freeze
  • Golds Gym
  • Krispy Kreme
  • LuluLemon
  • Market Basket


  • Ferarri
  • Range Rover

Other Businesses

  • American Airlines
  • Burberry
  • Coca-Cola
  • FedEx
  • Johnson & Johnson
  • Kellogg’s
  • LifeLock
  • Polo (by Ralph Lauren)
  • Ted Talks
  • Weight Watchers

Cleaning Products

  • Spic-N-Span
  • Armor-All
  • Roto-Rooter

Mobile Devices

  • BlackBerry
  • Palm Pilot


  • A Tail Of Two Cities
  • Driven To Distraction
  • Good to Great
  • Go-Giver
  • [The] Great Gatsby
  • Lolita
  • Pride And Prejudice
  • Rabbit, Run
  • Revolutionary Road
  • The Bible
  • The Boulevard of Broken Dreams
  • The Cat And The Hat
  • The Sheltering Sky
  • Words That Work

Consumer Products

  • Baby Back Ribs
  • Bananna Boat
  • Burt’s Bees
  • Captain Crunch
  • Grey Goose
  • Hot Pocket
  • Minute Made
  • Muscle Milk
  • Planter’s Peanuts
  • Shake ‘n Bake
  • Speed Stick (by Mennen)
  • Tasty Treats
  • Tater-Tots
  • Tetley Tea
  • Tonka Toys
  • Tropicana (Trop-ah-can-ah)
  • Burt’s Bees


  • Bon Bons
  • Jujubes
  • Jujyfruits
  • KitKat
  • M&M’s
  • Peppermint Patty
  • Tart ‘n Tinys
  • TicTacs

TV Shows

  • ABC’s Wide World Of Sports
  • Beavis & Butthead
  • Brady Bunch
  • Buffalo Bill
  • Gilmore Girls
  • I Love Lucy
  • Sanford & Son
  • Sesame Street
  • Sex and the City
  • SpongeBob SquarePants
  • SportsCenter (both words have an “s” sound)
  • The Bold & The Beautiful
  • The Six Million Dollar Man
  • The West Wing

Cartoon Characters

  • Bambi
  • Beetle Bailey
  • Bruce Banner
  • Bugs Bunny
  • Daffy Duck
  • Donald Duck
  • Fred Flinstone
  • Jane Jetson
  • Mickey Mouse
  • Mighty Mouse
  • Minnie Mouse
  • Peter Parker
  • Porky Pig
  • Road Runner
  • Spongebob Squarepants
  • Woody Woodpecker
  • Yosemite Sam

Other Fictional Characters

  • Aaron Altman
  • Betty Boop
  • Bobby Brady
  • Boo Boo (the Bear)
  • Captain Kangaroo
  • Charlie Chan
  • Daisy Duke
  • [The Jolly] Green Giant
  • Lois Lane
  • Mini Me
  • Peter Pan
  • Peter Parker
  • Rocky Raccoon
  • Tony The Tiger
  • Willy Wonka

Harry Potter

  • Godric Gryffindor
  • Salazar Slytherin
  • Severus Snape
  • Luna Lovegood
  • Filius Flitwick


  • Bay to Breakers
  • Beach Blanket Babylon
  • Final Four (NCAA)
  • Golden Globes
  • Million Man March
  • March Madness
  • Super Bowl Sunday
  • TedTalks

Sports Teams

  • Buffalo Bills
  • Boston Bruins
  • Cleveland Cavaliers
  • Jacksonville Jaguars
  • Los Angeles Lakers
  • New Jersey Nets
  • Philadelphia Phillies
  • Pittsuburgh Penguins
  • Pittsburgh Pirates
  • Seattle Seahawks
  • San Antonio Spurs


  • Micky Mantle
  • Manny Mota
  • Barry Bonds
  • Bobby Bonds
  • Pistol Pete Maravich
  • Sammy Sosa


  • Bedknobs & Broomsticks
  • Beauty & The Beast
  • Brokeback Mountain
  • Charlie and the Chocolate Factory
  • Dirty Dancing
  • Hannah & Her Sisters
  • King Kong
  • Pink Panther
  • Ratatouille
  • Red River
  • The Bachelor & The Bobby-Soxer
  • The Bad & The Beautiful
  • The Dirty Dozen
  • The Shawshank Redemption
  • The Watcher In The Woods
  • Victor Victoria

Actors/TV Personalities

  • Brigitte Bardot
  • Chevy Chase
  • Charlie Chaplin
  • Dick Van Dyke
  • Katie Courec
  • Marilyn Monroe
  • Sue Simmons
  • Tommy Tune

Political Figures

  • Jesse Jackson
  • Michael Moore
  • Ronald Reagan

Web Sites

  • Alibaba
  • CitySearch
  • ConstantContact
  • FriendFinder
  • Google
  • Hulu
  • Twitter
  • PayPal
  • StubHub
  • YouTube

Musicians & Bands

  • AC/DC
  • Adam Ant
  • Beach Boys
  • Billy Bragg
  • Chubby Checker
  • Eminem
  • Femi Kuti
  • Goo Goo Dolls
  • Janet Jackson
  • Lady Gaga
  • Los Lobos
  • Lynyrd Skynyrd
  • Marilyn Manson
  • Modest Mouse
  • Momma’s & The Poppa’s
  • Tina Turner
  • ZZ-Top


  • Back In Black
  • Free Fallin’
  • Lay, Lady Lay
  • Lazy Lightning
  • Layla
  • Hells Bells
  • Highway To Hell
  • Ramble on Rose
  • Sexy Sadie
  • Sultans of Swing
  • The Sound Of Silence
  • Walk On The Wild Side
  • What A Wonderful World
  • While My Guitar Gently Weeps
  • Wish You Were Here
  • White Wedding


  • Cold as a cucumber
  • Cream of the crop
  • Dead as a doornail
  • Easy Peasy
  • Head over heals
  • Hit the hay
  • Live and learn
  • Pole position
  • Sail into the sunset
  • Set it and forget it
  • Sink or swim
  • Swan song
  • Super-Size
  • The more the merrier
  • Tippercanoe and Tyler Too
  • Trash talk
  • Trick or treat


  • Bananna
  • Coconut
  • Kumquat


  • Bodega Bay
  • Cape Cod
  • Chevy Chase (Maryland)
  • Kyoto
  • Tokyo

LGTBQ/Gay-Owned/Friendly Brands

  • Bark Box
  • Betta with Butta
  • Color & Culture
  • Dashing Diva
  • Devious Designz
  • Revel & Riot
  • Smith & Sinclair
  • Smithers Swimwear
  • Sunday Scaries
  • The Tottering Teacup


  • Baby Boomers
  • BB Gun
  • Bunsen Burner
  • Cash Cow
  • Casual Carpool
  • Chocolate Chip Cookies
  • Coo-Coo-Clock
  • Deep Dish (Pizza)
  • Donkey Kong
  • Downward Dog
  • Fu-Man-Chu
  • Harry Houdini
  • Jessie James
  • Momma
  • Meals On Wheels
  • Monday Morning
  • Nascar Nation
  • Poppa
  • Pooper-Scooper — This device to clean up pet feces is patented by Brooke Miller of Anaheim.
  • Tummy Tuck (sounds a lot better than “abdominoplasty,” right!?)
  • Wavy Gravy

Here’s another nice list of Alliterative Names that someone wrote about baby names.

Can you think of any alliterative names I missed? — Type them below!


  • 5 Tips On How To Create A Colloquial/Genericized Brand (like Kleenex) | Rob Kelly

    [...] out The Best Examples of Alliteration in Business & Brands piece I did for even more on the [...]

  • Rob Kelly

    Alliteration in Domain Name Sales Too!?

    Interesting to note that the largest domain name sale in Q1 of 2011 was an alliterative one: “” was sold by Sedo for $500,000.

  • tummy tuck photos

    I’m so
    love this blog, already bookmarked it! Thanks.

  • Druid

    Great website.

    My example – Eminem

  • Rob Kelly

    Eminem is a fantastic example of alliteration in brands. Thanks, Druid!

  • Kttykatzz

    Dirty Deeds Done Dirt Cheap by ACDC

  • Rob Kelly

    Great ac /dc alliteration, Ktty! I grew up on that!

  • Someone.

    Half those aren’t really alliteration.

  • Patrick

    Helpless Hoping by CSN – the whole song is alliteration. Very cool.

  • Rob Kelly

    Nice, Patrick. I love that song! +r

  • Rob Kelly

    Which half are note alliterations? Please do tell. +r

  • RWC

    The ones that are assonance.

  • annabele

    peter piper picked a peck of picle peper. ( this was popular when i was in grade school)

  • Annabelle Jackson

    Peter piper picked a peck of pickle peper ( this was popular when I was in 2end grade)

  • Rob Kelly

    Thanks, Annabelle. That alliterative nursery rhyme is an oldie and a goodie!

  • Annabelle Jackson

    Your Welcome.,
    this page is verey helpful for my homework. XD thanks for making it.

  • DARcy

    hi peeps

  • DARcy

    hi chick

  • Anonymous

    Yep, very true—also consonance. A couple of examples:

    Hot Pocket = assonance (repeating ‘o’ sound; also consonance to a lesser degree with the repeating ‘t’)

    Ratatouille = consonance (repeating ‘t’ sound)

    This site is a great resource, though—nice work gathering all of these!

  • Rob Kelly

    I had never heard of assonance and didn’t know the difference between that and alliteration. Thanks for the definition and examples, Joeldaho!

  • Anonymous

    When you’re an English geek, it comes with the territory :)

    Keep up the great work on the site, Rob!

  • A Different Someone

    Yeah, this is a mediocre list. For starters, Google isn’t alliteration, but if you look at its origins you’ll find that it’s based off the number googol, which is a one with a hundred zeros. They turned it into “Google” when one of the co-founders misspelled the word while looking it up. Such be the same as titles such as “Lolita,” “Bible,” “Ratatouille,” “Bambi,” and “Twitter.” These were all based off real words/slash names; many get broken down to sound more snappy.

  • Bhuvan Kudupudi

    What about Charlie and the Chocolate Factory ?

  • A different dude

    Not all are alliteration.And add restaurant names like Dunkin’ Donuts

  • Rob Kelly

    Great one, Bhuvan — thanks!

  • Rob Kelly

    Thanks, Bhuvan That’s a great example of alliteration and I just added it!

  • Rob Kelly

    Thanks, Different Dude! I just added Dunkin’ Donuts (I still call them that even they go by just “Dunkin” :)

  • Rob Kelly

    Great idea, Gayyyy Man! I just added these LGBTQ-owned (or -friendly) alliteration examples.

    Bark Box
    Betta with Butta
    Color & Culture
    Dashing Diva
    Devious Designz
    Revel & Riot
    Smith & Sinclair
    Smithers Swimwear
    Sunday Scaries
    The Tottering Teacup

    Feel free to ping me back with more. Cheers, Rob