Read my new book, An Enlightened Entrepreneur:
57 Meditations on Kicking @$$ in Business and Life"4.8/5 stars" on Amazon

The Best Examples of Alliteration in Business, Brands & Other Stuff

I was intrigued when I noticed that at least 10 of the The Top 100 Synonymous Genericized Brands I posted included alliteration: brands like PowerPoint, RotoRooter, Google and Armor All.

What is alliteration?

From http://www.flickr.com/photos/33977223@N08/3584710648

The Most Alliterative Man On Earth? (Jesse Jackson is alliterative in speeches, has alliteration in his name and likes to attend Million Man Marches)

The definition of alliteration is repeating the same sound in two or more words in close succession, such as:

She sells sea shells by the sea shore.”

Alliteration is widely accepted in the research/scientific community as a tool to enhance memory.^

While alliteration in such toungue-twisters (there are also many in poems and songs) is fun — I’ve been thinking about alliteration in business and brands lately.

So, I’ve compiled a list of examples of alliteration used for commercial purposes (e.g. company names, products, real-life and fictional personalities and even fruit, sayings and other stuff).

Retailers

  • American Apparel
  • Bed, Bath & Beyond
  • Best Buy
  • Blue Bottle Coffee
  • Borders Books
  • Caribou Coffee
  • Chuckee Cheese
  • Circuit City
  • Dunkin Donuts
  • Foster’s Freeze
  • Golds Gym
  • Krispy Kreme
  • LuluLemon
  • Market Basket

Automobiles

  • Ferarri
  • Range Rover

Other Businesses

  • American Airlines
  • Burberry
  • Coca-Cola
  • FedEx
  • Johnson & Johnson
  • Kellogg’s
  • LifeLock
  • Polo (by Ralph Lauren)
  • Ted Talks
  • Weight Watchers

Cleaning Products

  • Spic-N-Span
  • Armor-All
  • Roto-Rooter

Mobile Devices

  • BlackBerry
  • Palm Pilot

Books

  • A Tail Of Two Cities
  • Driven To Distraction
  • Good to Great
  • Go-Giver
  • [The] Great Gatsby
  • Lolita
  • Pride And Prejudice
  • Rabbit, Run
  • Revolutionary Road
  • The Bible
  • The Boulevard of Broken Dreams
  • The Cat And The Hat
  • The Sheltering Sky
  • Words That Work

Consumer Products

  • Baby Back Ribs
  • Bananna Boat
  • Burt’s Bees
  • Captain Crunch
  • Grey Goose
  • Hot Pocket
  • Minute Made
  • Muscle Milk
  • Planter’s Peanuts
  • Shake ‘n Bake
  • Speed Stick (by Mennen)
  • Tasty Treats
  • Tater-Tots
  • Tetley Tea
  • Tonka Toys
  • Tropicana (Trop-ah-can-ah)
  • Burt’s Bees

Candy

  • Bon Bons
  • Jujubes
  • Jujyfruits
  • KitKat
  • M&M’s
  • Peppermint Patty
  • Tart ‘n Tinys
  • TicTacs

TV Shows

  • ABC’s Wide World Of Sports
  • Beavis & Butthead
  • Brady Bunch
  • Buffalo Bill
  • Gilmore Girls
  • I Love Lucy
  • Sanford & Son
  • Sesame Street
  • Sex and the City
  • SpongeBob SquarePants
  • SportsCenter (both words have an “s” sound)
  • The Bold & The Beautiful
  • The Six Million Dollar Man
  • The West Wing

Cartoon Characters

  • Bambi
  • Beetle Bailey
  • Bruce Banner
  • Bugs Bunny
  • Daffy Duck
  • Donald Duck
  • Fred Flinstone
  • Jane Jetson
  • Mickey Mouse
  • Mighty Mouse
  • Minnie Mouse
  • Peter Parker
  • Porky Pig
  • Road Runner
  • Spongebob Squarepants
  • Woody Woodpecker
  • Yosemite Sam

Other Fictional Characters

  • Aaron Altman
  • Betty Boop
  • Bobby Brady
  • Boo Boo (the Bear)
  • Captain Kangaroo
  • Charlie Chan
  • Daisy Duke
  • [The Jolly] Green Giant
  • Lois Lane
  • Mini Me
  • Peter Pan
  • Peter Parker
  • Rocky Raccoon
  • Tony The Tiger
  • Willy Wonka

Harry Potter

  • Godric Gryffindor
  • Salazar Slytherin
  • Severus Snape
  • Luna Lovegood
  • Filius Flitwick

Events

  • Bay to Breakers
  • Beach Blanket Babylon
  • Final Four (NCAA)
  • Golden Globes
  • Million Man March
  • March Madness
  • Super Bowl Sunday
  • TedTalks

Sports Teams

  • Buffalo Bills
  • Boston Bruins
  • Cleveland Cavaliers
  • Jacksonville Jaguars
  • Los Angeles Lakers
  • New Jersey Nets
  • Philadelphia Phillies
  • Pittsuburgh Penguins
  • Pittsburgh Pirates
  • Seattle Seahawks
  • San Antonio Spurs

Athletes

  • Micky Mantle
  • Manny Mota
  • Barry Bonds
  • Bobby Bonds
  • Pistol Pete Maravich
  • Sammy Sosa

Movies

  • Bedknobs & Broomsticks
  • Beauty & The Beast
  • Brokeback Mountain
  • Dirty Dancing
  • Hannah & Her Sisters
  • King Kong
  • Pink Panther
  • Ratatouille
  • Red River
  • The Bachelor & The Bobby-Soxer
  • The Bad & The Beautiful
  • The Dirty Dozen
  • The Shawshank Redemption
  • The Watcher In The Woods
  • Victor Victoria

Actors/TV Personalities

  • Brigitte Bardot
  • Chevy Chase
  • Charlie Chaplin
  • Dick Van Dyke
  • Katie Courec
  • Marilyn Monroe
  • Sue Simmons
  • Tommy Tune

Political Figures

  • Jesse Jackson
  • Michael Moore
  • Ronald Reagan

Web Sites

  • Alibaba
  • CitySearch
  • ConstantContact
  • FriendFinder
  • Google
  • Hulu
  • Twitter
  • PayPal
  • StubHub
  • YouTube

Musicians & Bands

  • AC/DC
  • Adam Ant
  • Beach Boys
  • Billy Bragg
  • Chubby Checker
  • Eminem
  • Femi Kuti
  • Goo Goo Dolls
  • Janet Jackson
  • Lady Gaga
  • Los Lobos
  • Lynyrd Skynyrd
  • Marilyn Manson
  • Modest Mouse
  • Momma’s & The Poppa’s
  • Tina Turner
  • ZZ-Top

Songs

  • Back In Black
  • Free Fallin’
  • Lay, Lady Lay
  • Lazy Lightning
  • Layla
  • Hells Bells
  • Highway To Hell
  • Ramble on Rose
  • Sexy Sadie
  • Sultans of Swing
  • The Sound Of Silence
  • Walk On The Wild Side
  • What A Wonderful World
  • While My Guitar Gently Weeps
  • Wish You Were Here
  • White Wedding

Sayings

  • Cold as a cucumber
  • Cream of the crop
  • Dead as a doornail
  • Easy Peasy
  • Head over heals
  • Hit the hay
  • Live and learn
  • Pole position
  • Sail into the sunset
  • Set it and forget it
  • Sink or swim
  • Swan song
  • Super-Size
  • The more the merrier
  • Tippercanoe and Tyler Too
  • Trash talk
  • Trick or treat

Fruit

  • Bananna
  • Coconut
  • Kumquat

Places

  • Bodega Bay
  • Cape Cod
  • Chevy Chase (Maryland)
  • Kyoto
  • Tokyo

Other

  • Baby Boomers
  • BB Gun
  • Bunsen Burner
  • Cash Cow
  • Casual Carpool
  • Chocolate Chip Cookies
  • Coo-Coo-Clock
  • Deep Dish (Pizza)
  • Donkey Kong
  • Downward Dog
  • Fu-Man-Chu
  • Harry Houdini
  • Jessie James
  • Momma
  • Meals On Wheels
  • Monday Morning
  • Nascar Nation
  • Poppa
  • Pooper-Scooper — This device to clean up pet feces is patented by Brooke Miller of Anaheim.
  • Tummy Tuck (sounds a lot better than “abdominoplasty,” right!?)
  • Wavy Gravy

There’s a neat free Alliteration Generator tool that I found that allows you to type up to four words (e.g. ones that might describe your business, product or personality) and then it generates alliterative word ideas for you.

For example, I entered in “honest” and “excellent” and found a few alliteration name ideas such as:

  • Decent Dazzle
  • Moral Master
  • Worthy Whiz

I wouldn’t be surprised if Jesse Jackson uses that alliteration generator for his sermons!

Can you think of any alliterative names I missed? — Type them below!

11 Comments

  • http://robdkelly.com/marketing/5-tips-on-how-to-name-your-brand/ 5 Tips On How To Create A Colloquial/Genericized Brand (like Kleenex) | Rob Kelly

    [...] out The Best Examples of Alliteration in Business & Brands piece I did for even more on the [...]

  • http://www.robdkelly.com Rob Kelly

    Alliteration in Domain Name Sales Too!?

    Interesting to note that the largest domain name sale in Q1 of 2011 was an alliterative one: “GamesForGirls.com” was sold by Sedo for $500,000.

  • http://www.breastphotos.org/tummy-tuck-photos/a-few-makes-use-of-of-tummy-tuck-photos/ tummy tuck photos

    I’m so
    love this blog, already bookmarked it! Thanks.

  • Druid

    Great website.

    My example – Eminem

  • http://www.robdkelly.com Rob Kelly

    Eminem is a fantastic example of alliteration in brands. Thanks, Druid!

  • Kttykatzz

    Dirty Deeds Done Dirt Cheap by ACDC

  • http://www.robdkelly.com/ Rob Kelly

    Great ac /dc alliteration, Ktty! I grew up on that!

  • Someone.

    Half those aren’t really alliteration.

  • Patrick

    Helpless Hoping by CSN – the whole song is alliteration. Very cool.

  • http://www.ongig.com/ Rob Kelly

    Nice, Patrick. I love that song! +r

  • http://www.ongig.com/ Rob Kelly

    Which half are note alliterations? Please do tell. +r