Many people wonder how to make money blogging.
I started blogging on April 22nd of last year and I just reached my 100,000th visit with around 200,000 Web pages viewed (e.g. each visitor is looking at two articles I’ve written).
Since I started my blog I’m amazed how many people have asked me:
“Can you make money from blogging?”
Indeed, one of the reasons I began my blog was to study the different monetization models used to make money from blogging.
I’ve looked at two ways to monetize my blog so far:
If you want to make money with a blog through selling AdSense, you’re going to have to have a lot of traffic…a LOT of traffic.
You can expect to make a CPM of $.25 to $1 in selling your ads through AdSense, according to my own numbers, and those of friends of mine.
What does CPM mean? CPM stands for cost per thousand (this is an advertising term as in an advertiser is willing to pay $X in cost per thousand of some audience metric (readers in magazines, viewers in TV, etc.) — interestingly, on the Internet the metric is page views.
For example, when I say that you can make up a $.50 CPM on a blog, I am saying that an advertiser (in this case many advertising bidding through Google’s AdWords system) is paying you $.50 for every 1,000 “page views” that your site generates.
So, back to my blog…if I were to receive a $.50 CPM, I would make:
So, if I were to have put Google AdSense ads on my site since I began, I would have generated a total of around $200 (The $1CPM ($.001) times 200,000 page views = $200).
A second way people try to earn money blogging is through affiliate marketing.
What is affiliate marketing? Affiliate marketing is just another form of selling ads: you put a link on your blog promoting another company’s product.
The difference is that you ONLY get paid if a person clicks on the affiliate marketing ad on your site and then buys a product from the site (the affiliate marketer) they then visit.
For example, I joined the Amazon Associates program (arguably the largest of its kind) and I include links to many products sold by Amazon (mostly books I review) here on my blog.
If someone clicks on my Amazon link, and they visit Amazon and buy any product (not just the one I linked to) during that visit, Amazon will pay me anywhere from 4% to 8% based on the volume of sales I help them generate.
In the year I’ve been testing out monetizing my blog through Amazon affiliate links, I’ve sold 51 products for Amazon, generating $1,048.31 in sales for them and $50.02 in commissions for me.
Basically, I’m making around $1 for every Amazon product I help sell — I’m converting .05% of my visitors to becoming a customer.
I could move that conversion number up to .25% immediately if I put more affiliate links up.
This .25% conversion number is fairly common for a content-oriented Web site like mine (and like most of the blogs of the world).
However, if you had a Web site that was focused exclusively on commerce (as opposed to advice like I do), I estimate you could move your conversion up to 2 or 3% of visitors buying something.
So, in total, I’ve learned that making money blogging (Google AdSense and Amazon’s Affiliate Marketing Program) has been very tough: I’ve generated just a couple hundred bucks from the 100,000 visitors who’ve come to my site in the last year.
So, we covered the tough part. For your blog to make money, you’re gonna need enormous traffic.
But in addition to enormous traffic, there are many other ways to earn money through your blog. Here are some:
I hope these tips on monetizing your blog were helpful.
I’ll be writing in the future about effective ways to monetize your blog or Web site and, as always, welcome your input.
If you like this article, you may also like MySpace & Other Examples of E-CPMs.