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Thursday, January 7th, 2010

How To Use The Google Wonder Wheel To Create More Efficient Content


Have you heard of the Google Wonder Wheel?

It’s been available for 8 months, but few know what it is…and I hadn’t heard of it until recently.

I use Google Wonder Wheel (it appears within the “Show options” after you search something on Google) as a word reference tool when I’m writing a new article —  to get an idea of things to include.

Google Wonder Wheel = More Efficient Content Creation

For example, I wrote an article two articles on the SWOT strategic planning tool (SWOT Analysis and SWOT Analysis Examples) the strategic planning tool. And when I searched “SWOT” on Google Wonder Wheel, I got back the following topics:

  1. Strategic Planning
  2. SWOT Definition
  3. SWOT Marketing
  4. Personal SWOT
  5. GAP Analysis
  6. Porter’s Five Forces
  7. SWOT Examples
  8. SWOT Template

I ended up using the majority of these related topics as keywords within my articles.

Why? As I wrote about in Got Googlejuice, it’s important to be specific in your content in order to attract visitors from Google who are searching different variations of your topic (another way to find out exactly how many people are searching a specific term on Google is to use the Google AdWords Keyword Tool)

So, if I can cover such topics as “SWOT Definition” and “SWOT Examples” in my SWOT Analysis article, then I will attract additional traffic from people searching those terms on Google.

The Google Wonder Wheel allows for what I call more “efficient content.”

An additional use of this word reference tool is to suggest to you ideas for additional articles for you to post.

For example, I ended up writing separate articles about Gap Analysis and Porter’s Five Forces.

There’s a super-useful video of how this all works here: How To Use Google’s Wonder Wheel.

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