Tips On How Local Businesses Use Social Media

• When I attended the Social Currency CrunchUp, there was a panel of businesses (all local except one (Levi’s)) whose members mentioned some tid-bits on how social media was working for them.

Here are my notes from the panel:

Curtis Kimball, The Creme Brulee Man

• Sells Creme Brulle, primarily in San Francisco and changes his location (a cart) regularly
• His customer Acquisition focuses on Twitter
  • Has 14,100 followers) because it’s so easy…a majority of my customers come from Twitter or from friends who are on Twitter.
  • Doesn’t have a fixed address because he doesn’t have a permit (“Permitting situation in San Francisco is a nightmare.”)

  

Dr. Robert Vaksman, Dentist

• “Nineteen percent of our traffic comes from Facebook Page (>100 fans)…and some of them are coming in to the office.”
• Uses Twitter and YouTube too

Dan Yoo, Stone Korean Kitchen (Restaurant owner with 50+ seats)

• Groupon has filled his restaurant more than 50 times ($35 worth of food for $15)
• Had to pay Groupon 50% ($7.50) of what customer paid
• One thing he’d like to know is how many of his Groupon customers came from the 94110 zip code (so that he can remarket them).

Oren Jacob, Ready, Set, Bag! (Movie maker)

• Used Groupon to sell tickets to his documentary…for free he has the market reach that a large movie maker has — “It levels the playing field.”
• Groupon helped him do 2 things:

1. Drum up publicity (because people saw the film promoted on Groupon)
2. Sold tickets to the actual movie

Note: He’d like to see more demographic information on these customers that Groupon generated for hm

Megan O’Connor, Levi’s

• Focuses on Facebook — 520,000 Fans who can “like” Levis and particular promotions
• Tracking: “We can track some sales (from offers) (on Facebook).”

Note: The panel was moderated by Erick Schonfeld and David Hornik.

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