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Tuesday, November 24th, 2009

Thought Leadership in Business: The Top Ten List


I met a woman recently who’s focusing her career on Thought Leadership…and then I ran into this terrific Thought Leadership poll out of the U.K that happened to be released today.

Coincidence? I think not. 😉

So I thought I’d do a short posting on the subject.

The poll is from TLG an Populus and you should click here to follow up on more details of their poll or their services: TLG Blog

TLG defines effective Thought Leadership companies as ones who can help change consumer behavior to generate positive social outcomes. Here’s another definition from WikiPedia: Thought Leadership definition.

And here’s their list:

[it’s neat to see relatively new entrepreneurial thought leaders (such as Facebook and Twitter) so quickly joining the list of other heavy-weights]
Top 10 Business Thought Leaders 2009

The top two were:

1. Apple (up from #2 last year)

2. Google (down from #1 last year)

…then there was a three-way tie for 3rd:

3. Microsoft (unchanged from last year)

3. Amazon (new to the list)

3. GSK (unchanged from last year)

two companies were tied for 6th:

6.  Co-operative Group (down from #4 last year)

6.  Marks & Spencer (unchanged from last year)

…And these three rounded out the list

8. Facebook (new to the list)

9. Virgin Group (slipped from #5 last year)

10. Twitter (new to the list)

The Thought Leadership Index also ranks non-profits and I’m not suprised that the Bill & Melinda Gates Foundation ranked #1 in that group.

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