Charlie Munger wrote in Poor Charlie’s Almanack:
“Perhaps the most important rule in management is to get the incentives right.” (see 30+ Charlie Munger Quotes).
Charlie argues that people respond most strongly to what they view as their incentive or disincentive.
In business, there is almost always someone else involved in whatever you are trying to do. Munger recommends that you always reflect on:
“What is someone getting out of this.”
Charlie gives a few business examples of incentive bias (source: Poor Charlie’s Almanack).