My Favorite Vision & Mission Statements

Below is a list of examples of effective Mission Statements and Vision Statements that I believe are clear.

As a reminder, an effective mission statement (or vision statement) should be:

• Concise
• Specific
• Answer the question: “Are we working on the right thing?”

See How To Write A Vision/Mission Statement, an article I wrote, for more on how to write one.

Enjoy!

AOL

The largest high-quality content producer for digital media – locally, regionally, nationally,
and globally (as of 2011).

“To be the world’s most customer-centric company.”

Apple (back in the early days when they were Apple Computer)

“A computer in the hands of everyday people.” (this was from their early days)

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