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Sunday, December 16th, 2012

“Alienate the Non-Prospect” to Truly Dominate Your Market

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Is attracting people to your product always a good idea?

No!

No, attracting potential customers isn’t always a good idea because there is a cost to attracting certain prospects.

The Apple ad with mac guy versus the pc guy | alienating the non-prospect

Apple is ok alienating 80%+ of computer prospects (represented by PC/Windows guy on the left) in order to attract hipper prospects like the Mac Guy (on right).

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Sunday, December 9th, 2012

My Recent Speech On “Personal Branding” For AMA @ ING Cafe

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I gave a speech on Personal Branding to the American Marketing Association (San Francisco) (thanks, Brian Kerr!) on Nov. 20th at the ING Direct Cafe.

Some of you asked for the slides of the show.

Here’s the Powerpoint slide show via Slideshare and then below that are some notes from the speech:

Rob kelly powerpoint slides personal branding speech ama ing cafe from Rob Kelly

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Wednesday, September 19th, 2012

The Homework I Gave To My Friend Who Wanted To Generate $60K to $250K in Passive Income

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My good friend (let’s call her Rita) recently asked me for tips on how to generate extra passive income of $60,000 to $250,000 per year.

Rita wanted to do this so that her life-partner (who has a stressful job) could live a more comfortable life, and the two of them could pursue some “do-good” creative projects to better the world.

I couldn’t guarantee her anything but she asked for a meeting with me and I came up with some homework that she could do ahead of time (mostly to read some of my past articles and do some exercises).

I know the links/tips I include are all my own…but, hey, that’s what I know best. ;)

I thought I’d share with you my email to Rita in case you or someone you know wants to make some more $dough.

It’s not easy, but if you are serious about wanting to increase your income you’re going to have to put in some work. Here it is.

Dear Rita,

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Monday, July 23rd, 2012

A Long List Of Words In Our Brains That Brands Own

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The average American knows about 12,000 words (though Shakespeare was said to have had known 66,000) — the best brands are ones that own the most market share of a couple of those words.

CNN owns “news” in my brain. When I think of “reggae,” it’s Bob Marley — he owns it. There’s an awesome analysis of this in Positioning: The Battle For Your Mind (they discuss the concept of ladders (product categories) in your brain with room for just a handful of rungs (brands) — it’s the primary reason I voted it one of the Top 20 Best Business Books Of All Time!).

Who cares? Well, if your business wants market share of something, you have to decide which words you are going to try to “own” in my brain. 

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Monday, July 16th, 2012

A Uniquely Honest Story Of One Entrepreneur’s “Darkness”

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The cool thing about problems is when people are honest about them, tackle them and then share their “secret sauce” about how they did it. I’m proud to say that my friend Kamal Ravikant just nailed it in his latest book: Love Yourself Like Your Life Depends On It.

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Sunday, July 8th, 2012

12 Simple Outlines For Writing A Business Plan

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If you need to write a business plan I recommend you start with an outline.  I found a dozen free templates and have included them below with links to dig deeper. Good luck!

1) Ongig’s Business Plan Outline

The business plan outline I wrote for Ongig (below) was geared towards raising an angel round of funding.The 3 biggest sections were Business Model, Sales & Distribution and Financials.

  1. Why Should Someone Care (“The Grab” or Executive Summary)
  2. Company Purpose (In one sentence: the vision/mission stuff)
  3. The Problem You Are Addressing
  4. The Solution You Provide
  5. Why Is This Important Right Now?
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Friday, April 20th, 2012

A Quick Evaluation Of 9 CRM Tools

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A small business I’m involved in did an evaluation of some CRM software (Customer Relationship Management) tools. I like to share such learnings to save you or your pals time if you’re in the same boat.

Just to be clear, it was just two of us who spent about 10 hours total looking at demos online and trying trial versions where possible. And we excluded Salesforce.com — the market leader — because we had used it before and while it worked great, we wanted to try some new CRMs. Here’s the quick list:

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Tuesday, November 22nd, 2011

Integrity Expert Al Watts On Penn State, BP & More

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I recently met Al Watts, author of Navigating Integrity: Transforming Business As Usual Into Business At Its Best.

Al was kind enough to do a quick Q&A (between sailing trips) with me on the topic of business integrity.

Captain Al on his sloop LOON on Lake Superior

Q: Hi Al. Would you give a quick definition of each of your “4 Pillars Of Integrity”

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