Sunday, April 26th, 2009

5 Easy Steps On How To Be An Early Riser

The smartest move I’ve made in years was when I began waking up early (around 5:45am now).

So, here’s how you can wake up early:

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1) Get Control of Your Alarm Clock
You’ll need to use an alarm clock at first (though you won’t need it two weeks from now!).

What time should you pick? Be gentle with yourself at first — start with just a half-hour earlier than you’re currently waking up.

I recommend you set your alarm to an unusually exact time (I picked 6:07am because I was born in 1967)…it’s been proven that you will be more responsive to unusual times (rather than on-the-hour or half-hour times (e.g. 6:00am or 6:30am) (see The Daily Huddle about starting meetings at odd times).

And try to pick something soothing to wake up to (soft music or a soft voice is fine). If you’re really new-agey then use one of those alarm clocks that has ocean sounds (they also have alarm clock lamps that slowly add light!).

When the alarm goes off, wake up (don’t hit the snooze button!). Trust me: just get your butt out of bed.

Do something affirmative when you wake up. For instance, when I wake up, I put each foot on the floor and say “Thank” (left foot) “You” (right foot) — that starts me off on a positive note.

I promise you that within 5 minutes of waking up you will not feel like going back to bed.

2) Make Your First Activity Warm and Passionate
You should want to wake up earlier to do something you love…so make sure you do!

The first thing I do when I wake up is to have a hot cup of water with fresh lemon juice squeezed into it and some organic honey!

Next, I have a routine for my first activity. I start with my “Hour of Power;” that consists of me sitting in a comfortable chair on the East side of my apartment (where the sun is rising) and writing down a few creative things that I’d like to do for the next hour.

Then I do them! Sometimes it’s reading a book, other times it’s playing guitar and sometimes it’s writing (like this article).

I then go work out for an hour (basketball or yoga).

Whatever you do, don’t start your day with reactive tasks such as reading emails or paying the bills. Go with proactive/creative stuff.

3) Beware Caffeine’s Six-Hour Half-Life
If you consume caffeine (I do), you’re going to need to consume your last sip a bit earlier (I recommend 1pm at the latest).

The reason is that caffeine has what’s called a 6-hour half-life, meaning that if you have a cup of coffee (average of 50 milligrams of caffeine) at 3pm, then you will still have 25 milligrams of coffee at 9pm — it’s the equivalent of you drinking a half-cup of coffee at 9pm at night!

Some of you might say: “I drink caffeine late in the day and still get my eight hours of shut-eye.” I believe you. But your 8 hours probably isn’t very restful sleep…you may wake up groggy (that’s because you didn’t get enough deep sleep).

For those of you hooked on caffeine, just start to wean yourself off of the afternoon habit by switching to decaf (still has some caffeine) or a white tea (has a little caffeine in it) or an herbal tea (no caffeine).

I drink one cup of a black or green tea at about 9:30am and then I have decaffeinated latte (fancy, I know) at about 12noon.

With less caffeine in you at night, you’ll sleep more restfully, and it will be easier for you to wake up early every day!

4) When to Go To Sleep: Have a Book You Love
As you get into this process of waking up early, you’ll begin to naturally get tired earlier at night. This may take about a week.

But what time should you go to sleep? Steve Pavlina recommends simply going to sleep when you’re tired in his terrific How to Become an Early Riser article.

What I do is get into bed 8 to 8 ½ hours before my desired wake up time (e.g. around 9:30pm to wake up at 5:45pm).

I then start reading a book until I’m sleepy.

It’s important to pick a book you love so that you’ll look forward to going to bed! I fall asleep within 30 minutes (that’s how I get my 7 1/2 to 8 hours sleep). .

5) Commit to a Week
Practice your new waking up early for at least seven days…by that time, you will start getting used to it.

You’ll naturally wake up earlier (you won’t even need an alarm clock within about three weeks) and fall asleep earlier too.

You’ll love waking up earlier so much that you’ll test out waking up earlier and earlier until you find the ideal time.

As the saying goes, the early bird really does get the worm.

While I’m a big fan of being an early riser, please remember about the importance of sleep as a form of renewal (see my article on How To Recharge Yourself).

Postscript

After first writing my How To Be An Early Riser article, I began jotting down examples of other early risers — especially famous early risers.

I thought I’d share those with you:

Famous Early Risers

Leo Babauta (Blog Writer) — 4:30am
Mary Higgins Clark (Writer) — Often began writing at 5:00am.
Winston Churchill — He would wake up at 7:30am and work from bed until 11:00am.
Thomas Edison
Ian Fleming
Benjamin Franlin (famous for his quote: “Early to bed and early to rise makes a man healthy, wealthy and wise.”
Steve Pavlina (Writer ) — Wakes up at 5:00am (and says he’s already exercised, showered and had breakfast by 6:30am).
Sylvia Plath (Writer) — Often began writing at 5am.
Margaret Thatcher
Walt Whitman

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Saturday, April 25th, 2009

A Mis-Hire Costs You 13X That Person’s Salary: Why You Must Topgrade

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It can cost you 13-times a person’s annual salary if you hire the wrong person, according to Brad Smart.

Brad is the main man behind a couple of books, Topgrading and Topgrading for Sales, which I highly recommend to anyone involved in hiring.

A dozen of my colleagues and I were lucky enough to spend two days with Brad in Chicago in October 2005 when we took his Topgrading training program (which I also recommend).

The 13X cost of a mishire was a stunner! …

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Friday, April 24th, 2009

Why You Should Be LinkedIn: Is $948 Per Connection (Per Year!) Appealing?

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Are you linked in?

If you’re in business, you likely should be!

LinkedIn is a business networking tool that allows you to keep track of your previous and current contacts as well as get linked to new ones.

Why should you care? Because each of your contacts is worth an average of $948 in annual revenue, according to a 2009 article by Business Week Magazine/Harvard Business Review. (note: there used to be a link for this article but unfortunately it doesn’t seem to have been archived — at least I can no longer find it). .

I’ve been using LinkedIn since it was founded by Reid Hoffman in December of 2002.

You can see my profile here: LinkedIn (note: You’ll only be able to see my public profile there unless you are already a LinkedIn member).

LinkedIn is similar to social networking sites such as Facebook and MySpace, only it’s focused purely on business.

There are numerous other professional networking sites out there — with names such as Plaxo, Xing, ZoomInfo, Ecademy, Spoke, OpenBC — but I believe LinkedIn has them all beat.

Here are some of the reasons I recommend this online networking tool:

Old Friends & Colleagues Can Find You — LinkedIn has a neat feature that allows you to enter in past emails that you have used (e.g. from old jobs or personal email addresses you don’t use much if at all) so that your contacts don’t have to know your current email address to reach you.

You Can Network Into New Partners & Customers — You can go onto LinkedIn and find individuals with their titles at most major businesses and many smaller ones. LinkedIn will indicate how many connections away from you they are (e.g. 2 connections away means that the two of you have someone in common (which LinkedIn will then tell you so that your friend can introduce you to the third-party!).

Company Profiles — You can search a company by name and find profiles of many of their current and former employees; as well as see who their newest hires are and the most-viewed profiles. The Companies section even shows you their average age, gender breakdown and top schools that their people attended!

You Can Size Up People You Are About to Meet — If you’ve been introduced to a person and are soon going to meet with them for the first time, I recommend linking in to them ahead of time; that way you will be able to see who their connections are (perhaps you even have shared connections) and do some extra homework for the meeting.

You Can Have a Permanent Resume/Biography — LinkedIn allows you to put the background of your entire career in one place for you or others (recruiters love LinkedIn) to use.

You Can Post/Find Jobs Closer To You — LinkedIn’s Jobs section is a very logical way to match a business with a worker since it shows how many connections away from each other the hiring manager and prospective employee are.

I have a short-cut for you to beef up your number of LinkedIn connections..the following tool helped accelerate the growth of my linked in network.

Use their Import Webmail Contacts feature (It’s an option in the Add Connections section and might also be offered when you first sign up). LinkedIn then will go check out all of the email addresses from your email account and offer you the option to invite any or all of them to link in.

I personally chose to invite only the people who were already LinkedIn members (LinkedIn indicates that) and you can send one email to all of them with a personalized message (which I recommend).

Here’s a great 8-Step Action Plan on Setting Up & Maintaining LinkedIn written by a networking pro for a Webinar he presented to Chubb.

And if you want to expand your network even further, check out The Connector Exercise.

Good luck with your networkin’.

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Friday, April 24th, 2009

Got Googlejuice? 9 Simple Tips for Showing Up in Search Results

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Googlejuice!

If you had to master one concept in online marketing, this would surely be it.

I’ll give some Googlejuice tips below…but first, some of you might be asking: what is Googlejuice?

Googlejuice is a catchall for a handful of things that you and others can do to make your products, business or anything else show up high in Google’s rankings when people search.

By the way, there’s a great book called What Would Google …

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Googlejuice!

If you had to master one concept in online marketing, this would surely be it.

I’ll give some Googlejuice tips below…but first, some of you might be asking: what is Googlejuice?

Googlejuice is a catchall for a handful of things that you and others can do to make your products, business or anything else show up high in Google’s rankings when people search.

By the way, there’s a great book called What Would Google Do? that recently came out — it has a few pages on Googlejuice and in general how to work better with Google.

So why is Googlejuice so important? Because it can send enormous traffic to your Web site — and you don’t have to pay marketing dollars for it!

Question for You:

When you search on the names of your product categories, products, company, executives or industry, does your organization show up first every time?

If the answer is yes, please contact me as I’d like your advice!

If the answer is no, you may find the rest of this article helpful.

What’s the secret? I don’t know.

Google Juice is based on secret algorithms, and we’ll probably get the formula around the time Coke gives out its secret recipe!

GoogleJuice Tips

But, there are some basic Googlejuice tips you can start working on now:

Be Open – You should provide as much relevant information about your business as you can. Unless you’re giving up trade secrets (i.e. some secret algorithm or patent you own), you should publish it on the Web. The New York Times saw exponential growth when it freed its newspaper articles on the Web (it had previously charged readers money for accessing its articles online)

Be Unique – If you have information that is rare or unique, that can help your Googlejuice! For example, if you sell an unusual product line of “Fabricated Resin Plates (I made that up),” mention that exact phrase on your Web site. Since very few other businesses sell such a product line, your site will come up very high for the people searching any variation of “Fabricated Resin Plates.”

Have Many Links to You– The more sites that link to you the better; Google considers these to be endorsements of your reputation.

Have Quality Links to You — The higher their Page Rank (a score Google gives your site (named after founder Larry “Page”) the more Google Juice you get.

Have .Gov and .Org Links to You – Google sometimes gives links from .Gov and .Org sites more Juice than links from .Com sites (all other things equal) because they are typically linking out for reasons other than making money.

Be Transparent – Show the world who you really are. If you messed up on some product or have bad news, you should consider mentioning it on your Web site (perhaps in a blog…Others outside your company are going to be writing/talking about it anyway (wouldn’t you rather have your prospects/customers hear about it from you!?)

Be Clear & Specific – If you’re in the business of selling a vetinarian instrument for operating on squirrels, say it…People do search on such specific terms and if when they do they will find you!

Be Simple – Google tries to behave like a human so don’t get fancy with graphics and such…just simply describe your services.

Have Permalinks – Google rewards you for Web pages that stick around a long time (as long as they have useful information)…so if you have some valuable information, write it on a Web page and keep it there!

Now go enjoy a Googlejuice smoothie!

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Thursday, April 23rd, 2009

How To Improve Your Team By Playing One Of These 4 “D.A.C.I.” Roles

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Know thy role!

My good friend Jane turned me on to a framework that she learned at Johnson & Johnson’s BabyCenter…it’s called DACI and it stands for: D = Driver, A = Approver, C = Consulted and I = Informed.

The DACI model has helped me execute numerous projects more efficiently!

Here’s how it works:

When you are trying to get something done, ask yourself: “Who can serve in the following roles?”

Driver = This is the most important role. It’s the person who drives a project from start to completion — it’s their neck on the line to get this thing done! This is typically one person but you can be two “co-drivers.”

For larger projects, I highly recommend that you pick a highly organized and detail-oriented person to be the Driver. A less-organized person works fine as the Driver on small projects involving fewer people and items to organize.

The DACI driver’s responsibilities typically include:

Calling an initial kick-off meeting to discuss the purpose of the project
Collecting ideas & feedback on the project from those inside and outside the company (note: those people are also known as Consultants (see below))
Creating a detailed step-by-step plan for the project including tasks that need to get done, deadlines and how the project will be measured
Organizing follow-up meetings to hold people accountable for their assigned tasks and measure progress
Communicating updates on the project regularly
Lead the completion of the project

Note: The driver doesn’t have to be the smartest person and in fact I find that the smartest person on a particular topic often doesn’t make a good Driver (they make a good Consultant)

Approver = The person who will approve the project (aka “The Boss” or a senior manager)

Consulted = These are the experts that the driver will call upon to consult him or her. This can be the largest group and it is up to the Driver to make sure to find and utilize Consultants

Informed = These are the people who need to be informed about the progress of the project. They will include all the people above — the Driver, Approver and Consulted — and possibly others who want to be updated on the project but aren’t actively involved.

So, next time you’re trying to get something done: Try using the DACI approach…and get in touch with knowing thy role!

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Wednesday, April 22nd, 2009

How To Get The End Result You Want By Reversing These 5 Simple Steps

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A few of us sat down in the Palm Springs hotel suite of Harv Eker, best-selling author of Secrets of The Millionaire Mind…and he shared a powerful framework on getting results.

His philosophy is to reverse engineer the process of bottom-line results

The gist of what Harv said was:

Ok, so you want results first, right? Well, what leads to results?…that would be Action (as in taking an action).

Next step is to ask: What leads to Action?…well, that would be having a Feeling about something (i.e. you feel strongly enough to take action).

Now, what leads to Feeling something?…that would be Thinking about something.

Finally, what leads to thinking about something?…well, that would be what Harv calls Programming (what you were taught as a child, the conditions you grew up in, etc.).

I added “Talking” to the second step…so here’s the 5-step framework:

Programming
Thinking & Talking
Feeling
Taking Action (if you need inspiration here, check out my 12 quotes on action)
Results

So, since we’re reverse-engineering this whole thing, the highest leverage you have to impact results is to affect the earlier steps.

For example, if the results you want are to buy an expensive car, yet you were taught (i.e. Programmed) by your Mom or Dad that possessing an expensive car was a bad thing (because it flaunted wealth), then it will be very difficult for you to end up acquiring your new car by simply Taking Action.

Your Feelings about the car may be very mixed because of your parent’s influence…you may not even be able to Talk openly to people about you wanting the new car — but you want it!

So, if you want that new car, work first on the:

Progamming — Decide that you disagree with your parents about their thoughts on expensive cars (this may sound easy but deciding that you disagree with a value that a parent has is a BIG deal (that’s why you start here!)
Thinking & Talking — Continue to think about the car AND talk openly about it to a close friend; Talking is just thinking out loud; but it makes it more real!
Feeling — You will begin to feel more inspired about the car..you will literally, as they say, start to “feel it.”
Taking Action — You will be more likely now to “kick the tires” of that car you want
Results — You will get that new car!

Harv shares this framework and many others in Secrets of The Millionaire Mind, which I recommend.

Thanks, Harv!

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ROB KELLY