10 Easy Tips On How To Write Better Headlines (Warning: Response Rates May Soar 20X)

In fact, 5 times as many people read headlines as read the body copy of an ad, according to David Oglivy in his Oglivy On Advertising (A Top 20 Best Business Book Of All Time).

The headline of this ad is considered one of the most effective in the history of advertising due to its appeal to self-interest and curiousity.

Maybe you’re not directly in marketing/advertising, so should you care?

Big time!

If you do any of the following you will benefit from improving your headline writing skills:

• Write emails (the subject line is your headline)
• Name things (whether your product or your business or, in some cases, your child!)
• Write blog postings
• Write a description of yourself on your resume or LinkedIn profile

I’m by no means a copywriting expert, but I hang out with some and I’ve studied some of the greats (David Oglivy, Al Ries, Jack Trout, John Caples).

So I am going to share 10 awesome headline-writing tips I’ve learned along the way. …

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The 20 Best Business Books Of All Time

My brother-in-law Rich recently asked me for my favorite business book. I had a tough time answering because a slew of book titles raced through my mind.

Well, make room on your bookshelf because I dove in and came up with 20 top business books below:

The Best Business Books Of All Time

1) Poor Charlie’s Almanack

If I had to pick just one business book for folks to read, it would be this illustrated tome by Charlie Munger — Warren Buffett’s long-time right-hand man — with its folksy and entertaining tales of business and life (see Charlie Munger Quotes for a taste).

There’s plenty of Buffett tips in here too so you get two-for-one! …

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