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Monday, March 8th, 2010

The Near Future of Twitter's Ad Platform, Google Buzz, iPad, Etc. (According to Mashable's Ben Parr)


I’m at the 140 | The Twitter Conference and Ben Parr (@BenParr), Co-Editor of Mashable, is sharing his thoughts on social media with Steve Broback, (Host of the conference).

Here are some highlights:

The top three social media platforms business should care about:

  1. Facebook
  2. Twitter
  3. YouTube

Two newer social media platforms to keep an eye on:

  1. FourSquare — It’s a mobile application that let’s people know where you are and what you’re doing.
  2. Google Buzz — It’s already bigger than Twitter in terms of users (at 40MM+).

Upcoming Changes In Google Buzz

If Google doesn’t create a standalone version of Buzz, it won’t succeed.

You will see Google Buzz withing Google Apps/Google Docs within the next few months.

“I’m bullish on it — it has strong features and big user base. I’m getting better engagement on Google Buzz than Facebook.”

Google Buzz API is coming — Google will throw APIs out like they’re candy.

Twitter’s Ad Platform

Twitter’s plan is to probably launch an ad platform this month, probably focused on search. This will probably involve in-stream ads and developers to integrate it and share revenue with it…so applications (such as HootSuite or TweetDeck will carry ads).

Twitter is cash-flow positive due to the “Firehose” (allowing Yahoo, Google, Bing and 6 or 7 search startups to index the Twitter content/data).

Tips & Tools For Businesses Use To Maximize Value of Twitter

  • Figure our your goal (have a specific goal in mind). Examples of goals: Monitor discussion, promote products, build a stronger brand, etc.
  • Recommends these tools for businesses: CoTweet, HootSuite and WildFire (whatever tool you use, make sure it has analytics)


The second version of Apple’s iPad will likely include a camera.

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