“Alienate the Non-Prospect” to Truly Dominate Your Market

Is attracting people to your product always a good idea?

No!

No, attracting potential customers isn’t always a good idea because there is a cost to attracting certain prospects.

Apple is ok alienating 80%+ of computer prospects (represented by PC/Windows guy on the left) in order to attract hipper prospects like the Mac Guy (on right).

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My Recent Speech On “Personal Branding” For AMA @ ING Cafe

I gave a speech on Personal Branding to the American Marketing Association (San Francisco) (thanks, Brian Kerr!) on Nov. 20th at the ING Direct Cafe.

Some of you asked for the slides of the show.

Here’s the Powerpoint slide show via Slideshare and then below that are some notes from the speech:

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